Near works with the revolutionary Bluetooth LE.
That means you don't need location services activated on your phone. We won't track your path around the city. Just get close to a Near spot and engage.
Near beacons are context aware. They will recognise when a device is up to 70m away and less than 20cm. Devices can then react differently according to the given context (eg. distance or time). Near will disaply messaging that is appropriate to this disance.
Beacons are first shipping globally late September, and the unit cost is less than $30. Price forecasting suggests within 12 months the price will more than halve, with speculation as low as $2-$3. The beacons also have a long life regardless of usage.
One of biggest differences to NFC/QR is that each beacon is unique, but can be part of a network. With iOS7 (and Android) we can allow these beacons to be recognised by associated apps, even if the app isn't open. This means that for the first time users will not have to take action. Near does it for them. The device is then associated with the entire beacon network.
Unlike NFC, most mobile hardware is already or will be supporting Bluetooth LE. Apple, Android, Windows 8 and Nokia all support Bluetooth LE, and it will soon be transforming living rooms, retail and anywhere micro-location important. Big players like Paypal have recently announced usage of BlueTooth LE for payments, and more will follow soon.
Bring your creative to life with innovative formats your digital creatives will love working with.
Pinpoint audience segments by leveraging Near's unique targeting tools.
Bring image galleries, video, web content or any rich media directly to the audience on the spot.
Capture your audience with delight and excitement with games that highlight campaign messages.
Connect to your audience by rewarding engagement with consumer competitions.
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